Advertising Specifications

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Ad Specifications

Advertising

TKB-4u offers you the opportunity to place branding and awareness banner ads.
These can be used for the public or branding / subject specific items.

There are several Banner types static or animated, Small to large. Ads with or without a link, Ads based on a campaign and special offer.

The advertiser (client) needs to supply some basic information such as:
Client name, Contact information, E-mail, Language. Contract can be based on:

AdViews purchased (or unlimited).
AdClick purchased (or unlimited).
Activation and Expiration date (nice for campaign and special offer)

Standard Internet Ad Sizes

The IAB (Interactive Advertising Bureau) have recognized the sizes listed below as the most popular and most accepted on the Internet:
TKB-4u accepts at this moment all of those sizes.

Standard Internet Ad Sizes
The pixel sizes for the ad units are:

Banner Weight

First let me explain the banner weight.
By default all banners have the same weight of 1. This means every banner has the same probability of being displayed. TKB-4u can change the banner weight of one or more banners to another value. (Contract depending).

For example:
if we change the banner weight of banner A to 2 and the weight of banner B is 1, banner A will be displayed twice as much as banner B.
If we set banner A to a weight of 10, banner A will be displayed 10 times as much as banner B.

By altering the weight it is possible to determine which banners will be displayed more frequently.
This way we could decide to show important banners more frequently and provide a better service to a client and help him create a bigger impact of his banners.

The frequency of how much a banner is displayed is directly affected by the weight of the banner.

The total weight of all banners is 20.
It is now quite easy to determine how many times each banner will be displayed.
A banner with weight 1 will be displayed in 1/20th = 5% of all impressions.

If we add the average number of impressions each day to the equation it is very simple to determine how many impressions each add will get on any given day.
Suppose the average number of impressions each day is 20000, the results would be:

For example:
Banner A	Weight 4	20%	4000 impressions each day
Banner B	Weight 12	60%	12000 impressions each day
Banner C	Weight 3	15%	3000 impressions each day
Banner D	Weight 1	5%	1000 impressions each day

Of course it is impossible to predict the exact number of impressions, due to variations in the actual number of impressions each day.

Campaign Weight

The next factor which affect the number of times a banner is displayed is campaign weight.
If you have read the section about banner weight you will find this very easy.
It is just an extension to the already described system.

if you take the example from the banner weight section above and divide the banners into two different campaigns:

For example:

Campaign N

Campaign M

If we should set the weight of campaign M to 2, all banners which belong to this campaign will be displayed more often than before:

For example:

Campaign N

Campaign M

The total weight of all banners is now 24, which will result in the following impressions:

For example:

Campaign N

Campaign M

You may have noticed that while we have increased the weight by a factor of 2, the number of impressions are not two times as large.
The reason for this behaviour is caused by the total weight of all banners. If the total weight increases, the probability of a banner being displayed is reduced.
You could solve this problem by keeping the total weight of all banners the same.

In the example above we increased the total weight by 4.
If we reduce the total weight of the banners in campaign N by 4, we will achieve the goal of doubling the impressions in campaign M:

For example:

Campaign N

Campaign M

Real time statistics

TKB-4u can offer real time statistics about:

"Ad Clicks" (Number of times users click on an ad banner. ),
"Ad Views" (Number of times an ad banner is downloaded and presumably seen by visitors. ) and
CTR (Click-Throuhg Ratio) this is the ratio in % between the Ad Views and Ad Clicks.

All you need is a username and pasword to view real time statistics.

Notes:

The content of any banner can be changed as often as required - simply email the new item.
TKB-4u can arrange the creation of banners, static or animated for price please contact Advertising.
TKB-4u can offer real time statistics about "Ad Clicks" (Number of times users click on an ad banner. ), "Ad Views" (Number of times an ad banner is downloaded and presumably seen by visitors. ) and CTR (Click-Throuhg Ratio) this is the ratio in % between the Ad Views and Ad Clicks.
Depending on the agreement you can:
Recieve a warning when a campaign is deactivated.
Recieve an advertising report via e-mail.
Optionally you can:
modify your own client information
modify your own banners
de-activate your own banners
activate your own banners

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